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OkCupid’s First Ad Campaign Is Down Seriously To Concentrate On Significantly More Than Just Hookups

OkCupid is using their brand name to your next degree, enlisting some standout WNW Members to exhibit why it’s not the same as other dating platforms. First, OkCupid induced Berlin-based WNW Member Jay Daniel Wright to enliven the software with an entire identity that is new which included a well balanced of whimsical icons. Now, with their very first marketing campaign, the in-house innovative group worked alongside Wieden+Kennedy in addition to duo behind rest room paper Magazine. The outcomes really are a striking campaign that repurposes the acronym DTF, stripping it of its hook-up meaning. Down seriously to screw? Similar to down seriously to complete my novel, turn up the kiln, and base the balance. And certain, possibly additionally the f that is original. So long as you simply just take breaks to fight concerning the elected president and concentrate on your own chakras. Continue reading