2 yrs ago, dating software OkCupid was the darling regarding the world that is creative. The brand’s “DTF” campaign from Wieden + Kennedy ny twisted the original concept of the acronym with a large number of brand brand new sayings built to go dating far from just hookups. The bold campaign—a very first for OkCupid, established in 2004—significantly boosted buzz, produced declaration, and received both praise and scorn. Some transportation authorities rejected a few of the advertisements or perhaps the whole campaign, such as the Chicago Transit Authority.
Inspite of the campaign’s success, OkCupid possibly surprised some by going the project-based account from W+K ny to Mekanism in July. Continue reading