During the Social TV Summit month that is last Facebook’s Andy Mitchell told the audience that he’s “pretty confident” the huge social networking might help drive ratings. Since Twitter has a lot more than 800 million users that are active many systems have actually used a method of fabricating show-specific pages to produce and nurture the communities around their programs. This is certainly additionally the scenario for VH1’s ‘Tough like, ’ a reality show about matchmaking and advice that is dating hosted by matchmaker and celeb-host Steven Ward.
Nigel Cox-Hagan, VH1’s Executive Vice President, Creative Group and Consumer advertising, offered us an in-depth meeting on what they earned over 45,000 brand brand new Facebook fans considering that the end of September by starting the “Ditch or Date” Twitter application to demonstrate fans that perhaps the worst times may have an ending that is happy. Continue reading