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Sephora borrows from Tinder’s playbook with swipeable shopping that is mobile

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Sephora is bookending its present sales-driving initiatives with two brand new mobile-first platforms, which make it possible for customers to make use of a fill-in-the-blank model to find their perfect beauty item and leverage an interface that is tinder-like buy products showcased in favorite appearance.

The merchant is making use of the appeal of dating application Tinder – which allows users to swipe through people’ pages to pass through or finish a match – to showcase its Sephora Collection items in an even more light that is millennial-friendly simplify the shopping experience. Sephora can also be launching the wonder Uncomplicator platform allowing clients to whittle straight down their choices in east meets east review a bid to obtain the product best-suited with regards to their needs. Continue reading