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Matching a Dating App featuring its potential audience pt.2

2.2 Logo Transformation

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Considering that the Ferris wheel had been a core metaphor when you look at the product’s history, I made the decision it to some extent that it was important to strive to maintain. After checking out numerous logo design solutions we wound up choosing to reshape the logo that is old.

Into the last design regarding the logo design mark, We utilized more curved and natural forms making it feel less corporate. Furthermore, we included a poor heart form in to the mark to really make it subtly indicate a “dating app.” In addition, an amber was added by me depth effect, which represents the meddlers that “has the dater’s straight straight back.”

Besides the brand brand new logo design mark, the initial text mark had been carefully modified making it more harmonious and also to make it fit using the mark that is new.

A relative individual test (more relating to this later) indicated that the redesign increased the proper item relationship from 0% to 68per cent, with 22 possible users guessing it is the logo design mark for a app that is dating.

2.3 Typography

Meddle utilized Avenir Then with its original brand name. After some initial explorations, I made the decision to help keep the font. My thinking had been that switching wouldn’t include value that is enough outway your time and effort and value for the modification.

2.4 UI Design Changes

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We designed an easy and clean application symbol that “pops” whenever seen for a display filled up with other application icons. We utilized the brand new color scheme to improve the appearance of the software making it feel brighter, simpler, and much more approachable. Continue reading